By William Arruda
Compliment for profession Distinction"Hands down, this booklet is the bible on branding to your career!"-- Susan Britton Whitcomb, writer of activity seek Magic"As a certified resume author and occupation trainer, i've got extolled the idea that of private branding for my consumers for years. Now, for the 1st time ever, i've got a great source to recommend--Career contrast via William Arruda and Kirsten Dixson. This booklet information the concept that of private branding in an impressive and easy-to-digest presentation that may be a must-buy for each critical activity seeker."-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW govt Director of the profession Masters Institute"Arruda and Dixson are generally revered within the worldwide profession training neighborhood as professionals who not just educate yet dwell the private branding version, and their services and keenness exhibit via on each web page of this useful, quintessential booklet. I hugely suggest it to all who are looking to distinguish themselves from the competition."-- L. Michelle Tullier, PhD, vice chairman of correct administration and writer of The Unofficial advisor to touchdown a task
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Additional info for Career Distinction: Stand Out by Building Your Brand
Even more, you want them to seek you out. That’s where personal branding comes in. The 1-2-3 Success! Personal Branding Process Personal branding is the most effective way to clarify and communicate what makes you different, special, and valuable to employers and customers—and use those qualities to guide your career. It’s about unearthing your unique attributes—your strengths, skills, values, and passions—and using them to stand out from your peers or competitors. Thus, through personal branding, you clearly communicate the unique promise of value that you have to offer.
Obtaining candid input from others helps you fill in the rest of the picture. This chapter focuses on your internal assessment of your unique promise of value, while Chapter 5 turns to your external sources of information. com/workbook. qxd 36 4/24/07 11:48 AM Page 36 EXTRACT—UNEARTH YOUR UNIQUE PROMISE OF VALUE period of time (or repeat them a few times) to get comfortable with the material. This is not a linear process. If you feel stuck while completing one exercise, move on to another. The exercises in our companion workbook represent just a small sample of the many additional activities available in our branding toolboxes.
If you’re creative, dynamic, outgoing, and whimsical, you’ll find it difficult to succeed by communicating personal-brand attributes of predictable, steady, and focused. When it comes to understanding your brand attributes, you need input from those who know you. What Are Brand Attributes? What are brand attributes, exactly? They are the adjectives people use to describe you. We all walk around citing people’s brand attributes without even realizing it. “Have you met Sally?