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By Wetfeet

A profession in advertising or industry examine makes a necessary problem for these whose artistic genius is matched through their analytical acumen. For these attracted to advertising careers, this WetFeet Insider advisor explores the possibilities inside of and past the shopper items undefined; what it takes to be triumphant; general profession paths; and the way to navigate the recruiting strategy like a professional specialist.

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This requires you as a marketer not only to make leaps of logic from the data you’ve collected, but also leaps of imagination from the comfort of your office into the mind of, say, a ten-year-old girl in Atlanta. Companies have to know consumers better than they know themselves, which entails knowledge of your target consumers’ personal and purchasing goals. Recognize that when a consumer walks up to a register, he is not just making a purchasing decision, but a life decision. ’” says one insider.

Familiarity with finance and accounting practices is helpful since you’ll be Typical Responsibilities The Role Pay attention whenever someone on the budgeting and monitoring expenditures, too. All told, be prepared to work 45 to 65 hours per week, or until the numbers start to blur. m. Check email and ongoing project timelines on company’s project management software; notice that budgets are due in two weeks. Email boss this quarter’s actuals (again), along with a gentle prod about getting that budget to me in time to proof.

Check with two assistants working on other brands, who report similar findings. m. Boss calls asking me to photocopy actuals for marketing team meeting on Web promotional expenditures; word has come down from management that next year’s budget for Web promotions will be cut 50 percent. I’m invited to sit in on the meeting to take notes, and I perk up when someone mentions slashing all banner ads. com banner ads. The marketing director asks me to investigate banner ads further and report back directly to her with my findings.

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